The Adwords keyword tool is a great resource for SEO and PPC
There are many useful tools for companies piecing together an online marketing strategy and the Google Adwords keyword tool is one of the best. Input words you plan to target in your SEO or PPC campaign and the Google Adwords Keyword tool will give you an approximation of monthly searches for that keyword and semantic variations and long tail alternatives of that keyword. Be sure that your target location is set as Ireland or Britain if you are targeting the British market.
From a pay-per-click perspective, the Google Adwords keyword tool will help determine the extent of the opportunity in terms of traffic and also the approximate cost per click of those keywords – which is useful information to have at hand when setting a budget or preparing to advertise online. Look to cheaper keywords that might get conversions if the most competitive terms are going to stretch your budget quickly.
The Adwords keyword tool can help your SEO strategy
With SEO, the Adwords keyword tool is a handy resource for discovery variations of keywords and synonyms that you may not consider – internet searchers don’t always use the same terms when searching for a product or service and tapping into those variations can present easier ranking opportunities than the most competitive high traffic keywords, which will be much harder to rank well for.
It’s important to be aware of the level of competition in your industry – if competition is high, you may need to look at targeting long tail keywords first, get a foothold and then make an assault on the highest traffic keywords. Rushing straight for the highest traffic keywords is a flawed strategy in a competitive market – if you don’t see results you can get frustrated pretty quickly and remember if other businesses (longer established online) are competing to be top of Google for those terms, you’ve got an uphill battle on your hands. Pick the battles you can win, build traffic and sales and then reinvest in more competitive terms.
